Yes you read it right. My line of work is branding and I have
always told clients a name should reflect who and what they are. If it doesn't, a change is in order: NARA, National
Assault Rifle Association. Doesn't that
sound right to you? Much has been said
in recent days about Wayne Lapierre's breathtaking rant, mislabeled a
"press conference". I invite
you listen
if you have the will. Sometimes it is
useful to hear people like this, if only to assess the magnitude of the problem
they present. As you know, the bottom
line of the NARA's message was arm up, precisely what I said we shouldn't do in
my last post.
What both interested and disturbed me most about the rant
was its tone and perhaps more accurately its arrogance. Lapierre spoke for 4 Million NARA members and
one would think he was talking for the nation.
As the political analyst/broadcaster Laurence O'Donnell noted in a
commentary (well
worth listening) the nation's news outlets all interrupted their programming
to broadcast the event live. He noted that would
never happen for the speech by A. Barry Rand, CEO of the AARP with a
membership of 40 Million. The
coverage alone speaks volumes about the NARA's power in this country. Lapierre spoke as if he were on an equal
footing with the President or at least some governor or senator. Who elected this guy and why is everyone
falling line for someone who may not even fully represent his own membership?
Beyond calling for an arming up, Lapierre spent most
of his time blaming everyone else for what happened in Newtown. It is the media's fault with their inaccurate
reporting, Hollywood's fault with its violent films, it is all those
"vicious, violent video games" — all of them fueled by corporate
greed. In a not so subtle critique of
calls for better tracking of gun owners, the NARA leader also blamed "our
nation's refusal to create an active national database of the mentally
ill." Running throughout his
remarks was a portrayal of the NARA as victim typified by "the press and
political class here in Washington so consumed by fear and hatred of the [NARA]
and America's gun owners". Thank
you for that. Now we understand the real problem.
For sure, the violence that we're exposed to as
"entertainment" is worth considering. It is on the Biden agenda. But so too must we consider that, thanks to the
arms industry and NARA, assault weapons have replaced simple riffles and
pistols as the weapons of choice in these dramas and videos. Indeed as the NY Times just
reported, gun manufacturers use video games as marketing tools. Forget the dues of 4 Million members, these are the same
manufacturers from whom NARA gets much of its funding. What about that Mr. Lapierre?
When it comes to the Newtown tragedy, the NARA
leader was hardly alone in the blame game. Some of the others playing that card were far
more bizarre. Each spoke in his own
voice but all seemed to agree that Newtown happened because God and prayer has
been taken out of the schools. Onetime
presidential candidate Mike
Huckabee started the ball rolling. On
Fox News he pontificated, "We've
systematically removed God from our schools. Should we be so surprised that schools have
become a place for carnage because we've made it a place where we don't want to
talk about eternity, life, responsibility, accountability?" James
Dobson was more specific when he declared that, "...millions
of people have decided that God doesn’t exist, or he’s irrelevant to me, and we
have killed fifty-four million babies and the institution of marriage is right
on the verge of a complete redefinition. Believe me, that is going to
have consequences too." Wow. And not to be left out the political Energizer Bunny Newt
Gingrich added his own wisdom.
"When you have an anti-religious, secular bureaucracy and secular
judiciary, seeking to drive God out of public life, something fills the
vacuum". Ah, godlessness is the problem. Right.
Some people think that we may finally have reached
some kind of tipping point on gun control.
The NARA wants us to know that it has no intention of letting us go over
the edge toward rationality. Time will
tell, but Lapierre in both content and tone seemed out of touch with the widespread
reaction to the Newtown tragedy. Reactions
to his rant, including by Rupert Murdoch's NY Post, have generally been negative.
Nonetheless, initial
polls indicate that Newtown did not have much impact on how the public feels
about gun control. While more
respondents (49%) think control is more important the right to own (42%), there is
still no majority for new legislation. That may change in the weeks ahead,
especially if the Vice President can make a compelling case.
Fringe politics and fringe religiosity still play
far too great a role in American life.
That a man like Lapierre can be taken so seriously, and more importantly
carry such weight, speaks to the condition of our democracy as we prepare for
another turn in the calendar year. The
continued dysfunction of our Congress where fringe politics has taken hold, or
perhaps more accurately taken rationality hostage, is leading us on a dangerous
course. Legislators who want to
engage with their opposite number in a constructive way find themselves
victims of blackmail, the threat of a primary challenge weighing heavily on
their actions. Yes it's hard to listen
to the NARA rants, but we should be energized by them. Energized indeed, to rise up a say, we've had
enough.